Short answer
For most Austin small businesses, a website redesign costs about $1,500 to $10,000 as a one-time project, or $129 to $599 a month on a managed plan that folds in design, hosting, care and SEO. A light refresh of an existing site sits at the low end. A full rebuild with new structure, copy and custom features sits at the top.
What you actually pay, by scope
Redesign pricing tracks the size of the job, not a flat menu. A few cosmetic fixes cost a fraction of a ground-up rebuild, even on the same site. Here is the honest range we see for Austin businesses, with the usual one-time and managed paths side by side.
| Scope | One-time build | Managed plan | Best for |
|---|---|---|---|
| Refresh (look and feel only) | $1,500 to $3,000 | From $129/mo | A sound site that just looks dated |
| Standard rebuild (5 to 12 pages) | $3,000 to $6,000 | From $299/mo | New structure, copy and lead capture |
| Custom or SEO-driven rebuild | $6,000 to $10,000 | From $599/mo | Competitive markets, custom features |
| E-commerce rebuild | $8,000+ | Quoted | Online ordering or a product catalog |
What drives the price up or down
Two redesigns that look similar from the outside can differ by thousands once you account for what is under the hood. These are the factors that move your quote the most:
- Page count. A five-page site is a different job than a forty-page one. More pages means more design, more copy and more to test.
- Custom design vs template. Adapting a clean template is faster and cheaper than designing every section from scratch around your brand.
- Copywriting. If your old text can carry over, you save. If pages need to be rewritten to actually sell and to rank, that is real work and we price it in.
- Features. A booking form is cheap. Online ordering, a member login, a property or product database, or a custom calculator each add scope.
- E-commerce. Product catalogs, payment, shipping and inventory push a project toward the top of the range.
- Content migration. Moving years of blog posts, reviews or listings without breaking links and Google rankings takes care and time.
- SEO baked in. Wiring clean URLs, fast load times, metadata and a sound structure during the rebuild costs less than bolting it on later.
- Who writes the content. Hand us finished copy and photos and the project moves faster. Ask us to produce them and the scope grows.
Refresh or full rebuild: which one do you need?
Not every tired site needs to be torn down. A refresh keeps your current structure and code and updates the surface: colors, fonts, images, spacing, a sharper homepage, mobile fixes. It is the right call when the bones are sound and the site simply looks dated.
A full rebuild starts over on a new foundation. You want one when the site is slow, breaks on phones, runs on a platform nobody will touch, leaks leads through bad forms, or was never built to rank on Google in the first place. Paying refresh money on a broken foundation usually means paying twice.
If you are not sure which camp you are in, that is exactly what the free Zoom is for. We pull up your site live, run it against the competitors you are up against, and tell you whether a refresh will hold or whether a rebuild earns its cost.
When a redesign is worth the money
A redesign pays off when the current site is costing you business, not just when it looks old. Watch for these signs:
- It is slow or clunky on a phone, where most of your visitors already are.
- Visitors land and leave without calling, booking or buying.
- You are embarrassed to send the link to a serious prospect.
- You cannot edit it, or the person who built it is gone.
- It does not show up on Google for what you sell, in your part of Austin.
- It predates a rebrand, a new service line or a move.
How we price a redesign
We do both web design and SEO in house, so a redesign from us is built to look right and to rank, not one at the expense of the other. You can pay once for a one-time build and own it outright, or run it on a managed plan that bundles the design, hosting, ongoing care and SEO into a single monthly number.
Our managed tiers start at $129 a month for a sharp small-business presence, $299 for our most popular plan with active local SEO, and $599 for competitive Austin markets. Every plan has a one-time build option if you would rather own it. Prices are published, not hidden behind a form.
The fastest way to a real figure is to run our free instant audit for a tailored estimate, or book a free 30-minute Zoom and we will scope it with you on the call.